Company News, Marketing News

Cartier

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By: TOM BRANNA

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This fall, Cartier will release its newest scent for women, Le Baiser du Dragon. For the first time in Cartier’s history, the scent will debut in the U.S. rather than in France. To give the fragrance maximum impact, the scent is being tied to a new jewelry line of the same name. Le Baiser du Dragon’s top notes are soft amaretto, vibrant neroli flower and luminous gardenia. The fragrance’s target audience is 30-45 year-old women....

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